As longtime readers of Albany Kid know very well, we like to do giveaways on our blog. But we don’t just do any kind of giveaway. They are a lot of work to host, and we’re not going to do it unless we think that it will be of great interest to our subscribers.
Albany Kid receives many pitches from PR firms, but we only accept those that are a good fit for a family travel site that’s all about fun things to do with kids. Even so, there are a lot of products that interest our readers – travel gear, family videos, museum memberships, food items, to name just a few. Still, when a representative for Munchkin infant and toddler products contacted me, I wasn’t sure how I could share these items in an authentic way.
My days of caring for infants are long past. And frankly, I’m amazed at how even the simple act of feeding an infant has changed in ten years. Take the Fresh Food Feeder, for example. Gone are the days of worrying that a toddler might choke on a grape. You just stick the fruit in the mesh feeder for healthy snacks on the go.
I was also surprised when I received the Munchkin giveaway products at home, since typically I receive a review copy while the giveaway items are sent directly to the winner.
But I had a solution on my calendar – the Rensselaer County Chamber of Commerce Holiday Networking Plus Luncheon where attendees were given the option to bring a door prize item. Not only would I be able to share a great product at an event that promised an unprecedented attendance, but it was a chance to highlight the power of marketing through blogs.
As it happens, when the prizes were being announced, I sat next an account executive from WNYT-Albany, News Channel 13. And it was interesting to me that when he made his pitch for developing relationships with area businesses, he wasn’t just offering exposure on broadcast media. There was just as much emphasis on what area businesses could gain from exposure on a website that receives tremendous traffic.
Likewise, I pointed out that Albany Kid offers a similar benefit to area businesses. We don’t get as much traffic on our website as Channel 13, but 15,000 pageviews per month isn’t too shabby – especially when you consider that the site is growing steadily. And unlike Channel 13, Albany Kid’s narrow focus provides opportunities for targeted marketing campaigns that benefit both readers and businesses.
The upshot of this tale is that one lucky winner got to take home cool products from Munchkin for infants on the go; in addition to the Fresh Food Feeder, the Munchkin Giveaway basket included: the Snack Catcher, Snack Bags, Silicone Spoons, the Snappy Bottle Tote, and the Corner Bath Organizer. A good number of attendees of the networking event were introduced to Albany Kid as well as the Munchkin produces.
A much larger number of Albany Kid visitors will learn about these Munchkin products and the Rensselaer County Chamber of Commerce when they land on this page today, or far into the future, as blog posts stay “live” indefinitely.
With any luck, this may spark new relationships that are mutually beneficial to blogs, businesses, and readers.
Disclosure: Thanks, Munchkin, for sponsoring this giveaway, and the beginning of a beautiful thing.
P.S. Albany Kid is looking for moms or dads who would like to review infant and toddler products for families on the go. Interested? Contact Sandra Foyt via email at sandrafoyt (at) gmail.com.
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Sandra Foyt | Sandra Foyt is a storyteller, photographer, and road trip junkie. A veteran of six cross-country road trips, she drove Route 66, the Lincoln Highway, the fossil freeway, the extraterrestrial highway, and even “the loneliest road in America.” Find her on GetawayMavens.com, an award-winning destination guide to extraordinary travel in and from Northeast USA, on her portfolio site at SandraFoyt.com, and in freelance gigs on Family Travel 411, Minitime, Huffington Post, and Matador Network. Email: firstname.lastname@example.org, Twitter @SandraFoyt.