To mark the centenary of International Women’s Day, I would like to tell you about a remarkable girl that I met this past weekend at the Hannaford Kidz Expo in Albany, NY.
This poised young lady, a 5th Grader at Pine Bush Elementary School, stood behind a display of hot cocoa mix that she was handing out in exchange for donations to help a friend recently diagnosed with Leukemia.
Inspired by Alex’s Lemonade Stand, the foundation that emerged from the efforts of cancer patient Alexandra Scott to raise money to help find a cure for all children with cancer, Hannah’s friend is hoping to help her friend’s family make ends meet by raising money to cover expenses not covered by medical insurance.
I was impressed not just by her selfless act or dedication, but by the creative marketing skills that she displayed at the booth. First, it was a brilliant move to offer the seasonally appropriate item, flavored hot cocoa mixes, instead of lemonade. Second, check out the genius behind the display. Everything ties in visually to the hand-decorated purple donation box, from the Perfect Purple Hannah’s Hot Cocoa blend to the purple shawl. And, perhaps the smartest move, she didn’t set a price for the hot cocoa, leaving it at suggested donations. I bet she collected a LOT more for her friend that way than if she had limited it to a specific dollar amount.
Look for Hannah’s Hot Cocoa at upcoming area events.
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Sandra Foyt | Sandra Foyt inspires lifelong-learners to travel the world. A former education advocate and enrichment coach, she lived in Buenos Aires, Puerto Rico, the Virgin Islands, Washington, D.C., New York City, and Southern California before settling in Northeast NY with two teens, an outdoorsy husband, and a well-indulged Chocolate Lab. Sandra contributes to Being Latino, and her portfolio appears at www.SandraFoyt.com. Email: email@example.com, Twitter @SandraFoyt.